chiropractic marketing - niche marketing?

Like everyone else, I try to keep up with the latest ideas and web sites. Here is the blog for a friend of mine who is a fantastic marketing wizard.
She has been doing marketing for over 20 years and she has lots of successes in helping businesses do marketing.
Her company is Virtual Impax. Her blog is
http://www.beyondnichemarketing.com./
No, she's not a chiropractor, but I think you'll find her ideas valuable. She has a new book "Beyond the Niche." I have ordered it, and I'll let you know more about it later.

For more information about setting up your marketing plan for your chiropractic practice, go to my website: dcpracticesuccess.com and order my book: Planning for Practice Success

I also have a weekly newsletter which you can subscribe to at dcp4ps.com

Paying Attention

The only factor becoming scarce in a world of abundance is human attention.
Kevin Kelly, in 'Wired'

Agree. Stephen Covey says (Habit #2) - First, seek to understand.

If you are not going to pay attention to and understand your patients, you won't have patients. What can you do to improve your attention skills?

1. Listen interactively - respond with a meaningful statement when you have heard what the person has to say.
2. Don't interrupt. Terrible habit. My husband accuses me of doing it; he's worse than I am. Pay attention and don't think about what you are going to say.
3. Remember important information about the person, like his/her name, children's names, pet names, spouse/significant other name, favorite food, last vacation etc. Take notes if you can't remember.

What are your comments? What can we do to pay attention to each other?

Jean

Read my weekly newsletter, now online at www.dcpracticesuccess.com

The Business of Marketing

A friend of mine is an expert marketer, and I would like to pass on some of her wisdom to you.

Check out her blog AttractionBiz.com for a great definition of Marketing:
http://attractionbiz.com/the-business-of-attraction/.

We are on Technorati

We now are indexed on Technorati:

Technorati Profile

Trouble signs - How do you know when your practice is in trouble?

Here are some key indicators of practice success (and failure). Although mostly you're focused on your patients, you should be checking these indicators frequently to be sure your practice is doing well.
1. Accounts receivable. Run an accounts receivable "aging" report at least monthly. Check the columns that show amounts outstanding for 60, 90, 120 days. If these amounts are growing, you are working hard but losing money! Take action immediately! (More on this in a later blog.)
2. Increased overtime by staff. If your staff are not able to complete their work during the day, don't give in to the "we need more help" plea. It is more likely that they need to work smarter, not harder. Look at your processes and see if you can find better ways to do things. Use technology wisely; it's your friend.
3. Rising overhead. When you review your financial statements every month (you DO, don't you?), be sure to get a report that shows each expense as a percentage of sales. Compare to the previous month. If miscellaneous expenses, for example, are increasing as a percentage of sales, you may need to monitor more closely.

(More in the next blog....")

For more information on processes, purchase The Practice Manual and start working smarter.

Chiropractic Practice Success

Creating a new blog is like opening a box of sampler chocolates - you never know what you are going to get.

This blog is dedicated to providing LOTS of information and encouragement to chiroprctors who have just started their practices or are struggling with their practices.

I am passionate about helping you succeed in your practice! I want to make sure you have all the information you need, in the areas of:

• Practice Marketing - everything you do to get and keep patients
• Practices Financial Management - everything you need to know to get the money and keep more of it for yourself
• Practice Policies and Processes - everything you need to know to keep your practice running smoothly, including hiring great employees, creating policies that work, and setting up processes so you can let the practice work, so you don't have to

I'll be writing almost daily, so keep checking back.