What makes a great web site – 6 top ideas:
- Descriptive tag lines that are the first thing people see, and one that clearly communicates your USP – don’t leave people guessing.
- Excellent content. You can get anyone to visit a site once, but they will come back if you solve their problems.
- Edited text. Less is better. Short paragraphs. Short words (no chiropractic jargon). Estimate the least amount of text on your site and cut that in half.
- Simple design. Don’t overuse colors, fonts, pr graphics. Use a clean style to look more professional. Take a lesson from Google, the best example of clean and simple.
- Keep a consistent layout. If you have a shopping cart, make sure it looks the same as the rest of your site.
- Maintain the site – keep changing content. Include events, new information.
Another good way to make your site more interesting is to create a blog. Use the blog to write about interesting cases (no names!) and how you were able to help people. Get patients to write testimonials in your blog.
A friend of mine has started a great new web service for chiropractors. She will walk you through the setup process and help you create a fantastic site. Check her out at www.easychiropracticwebsites.com
1 comment:
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